Prime Penguin
Prime Penguin

The company

Prime Penguin is a logtech scale-up that specializes in e-commerce logistics. The company strive to disrupt the industry from the inside out – completely redefining the e-commerce experience for business owners worldwide.

Prime Penguin provides e-commerce businesses with a cost-efficient and effortless solution to integrate their e-stores with warehouses and marketplaces worldwide. They support within procurement processes, outsource, and control all logistical proceedings in a digital and cloud-based interface.

By leveraging a network of pre-integrated logistics partners and market-leading integration technology, with headliners such as Shopify and WooCommerce as part of their grapevine, the Prime Penguin Platform makes sure that the e-commerce commercial data is flowing between the sales channels and the warehouse management system (WMS).

Founded in 2016, Prime Penguin today has over 25 platforms connected in more than 10 countries and over 20 fulfillment centers.

The offering

On one cloud-based platform the company offers e-commerce actors an overview to track and manage all logistical and warehouse activities and to get full control of all their client orders and returns for more flexible and cost-efficient customer support.

The team

The company was founded by Jokim von Oldenskiöld and Mikael Johansson and today has a team of more than 15 people. The company is based in the city center of Stockholm and backed by leading industry professionals.

byWiT investment

byWiT saw a real potential in Prime Penguin after seeing how Prime Penguin enabled Estrids growth into 12 new countries. That led to us making our first investment in the company in November 2021.

“Prime Penguin has an offer to e-shops globally, one platform, one integration, to a world of already integrated warehouses and marketplaces. Giving e.shops the opportunity to seamlessly grow, locally, nationally and internationally faster with less risk and oversight”, says Nalle Söderström, partner at byWiT.

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