Frida Lönnqvist joins byWiT as CFO

byWiT is further expanding its team by recruiting Frida Lönnqvist as CFO. Frida previously worked in Private Equity as part of the investment team at Segulah Advisor, where she conducted several acquisitions, including those within the buy and build strategy, which is also part of byWiT’s investment strategy. Frida most recently comes from her role as CFO at Interflora, where she was also responsible for business development. During her time there, the turnover more than doubled in three years.

“Frida will be a perfect addition to our team with her experience as an operational CFO and in investments. This, combined with her drive and commitment, is something that both byWiT and our portfolio companies will greatly benefit from,” says Ulf Söderström, CEO and co-founder of byWiT.

At byWiT, Frida will primarily focus on the profitable growth of portfolio companies, setting up automated goal management, developing reporting, business plans, and strategy, as well as preparing the company for a future IPO.

“byWiT’s focus on digital growth companies and future business models, combined with the team’s energy and forward-thinking, is something I strongly believe in. Here, I will get the opportunity to work as CFO and support byWiT’s continued journey while also working operationally with all the exciting portfolio companies in various industries. It feels incredibly exciting,” says Frida Lönnqvist, CFO at byWiT.